We share with our partners our more than 100 year cosmetic experience, so that you can achieve your dream of starting your own successful franchise business with farmec!
WHAT DOES FARMEC MEAN
Farmec is the first local cosmetic producer to have its own chain of brand stores, with a turnover exceeding 17 million RON (3.6 million EUR), end of 2018.
With regards to the average value of the shopping cart, this has increased by 40% compared to 2016 – the first year when the Gerovital brand store network was founded.
Customer traffic has also maintained on a positive trend, with a monthly visitor number of 25,000.
THE GEROVITAL STORES
The development of the Gerovital stores is based on the one-of-a-kind concept “Doctor in Beauty” that was created in full harmony with the brand features: innovation, trust and efficiency.
In the Gerovital stores, you can find skincare products, as well as hair and body products, all belonging to the beloved Gerovital and Aslavital brands.
The Gerovital stores can be found nationwide, as they are present in the most important cities, within shopping centers from Bucharest (Afi Cotroceni, Park Lake, Sun Plaza, Veranda Mall, Baneasa Feeria and Smardan-Centrul Vechi), lasi (lulius Mall), Constanta (City Park Constanta and Vivo), Craiova (Electroputere Mall), Ploiesti (Afi Ploiesti), Timisoara (lulius Mall), Ramnicu Valcea (Shopping City), Galati (Shopping City), Suceava (lulius Mall) and Piatra Neamt (Shopping City).
THE FARMEC STORES
The Farmec stores offer for sale all the Farmec products, including products for house cleaning of the two ranges: Nufar and Triumf.
At the end of 2018, there were 8 Farmec stores opened nationwide, located in central areas of the main cities: Cluj, Brasov, Targu Mures, Timisoara, Arad and Sibiu.
INVESTMENT. BASIC SPACE AND RESOURCE REQUIREMENTS
Surface: a minimum of 50sqm
Location: shopping centers, shopping malls, traffic areas
Investment level: in direct relation with the store surface and its location
THE INVESTOR’S PROFILE
We are keen on finding franchisees that are able to expand the Gerovital/Farmec brand in their areas.
We view this partnership as a two-way relationship, offering all the tools required for the smooth running of your business, with the highest transparency over the objectives and results we pursue.
THE ADVANTAGES OF A FRANCHISE
Starting a low-risk healthy business! For our longterm partners.
Furthermore, the proven operating experience of the current store management, as well as the Gerovital brand’s over 100 year history shall be doubled by:
Start-up counseling and support, from the location analysis to the final phase of the store project.
Organizing the store opening, communication and event dedicated organization included.
Support and monitoring of the store opening implementation processes. We include here a bespoke assortment, store concept and equipment, personnel and management team training.
As an active member in the Farmec team, the franchisee shall have at their disposal all the latest news and network innovations.
Once the store opened, our support shall continue thanks to a franchisee dedicated team, by specific marketing activities, as well as programmes and promotions from Farmec. The reporting and the business monitor system shall be supported by Farmec standardized programmes. The franchisee’s team shall enjoy periodical training programmes with updates on innovations, customer relationship and last, but not least, motivational programmes.
THE STEPS FOR STARTING A FARMEC PARTNERSHIP
- Fill in the contact form.
- One of our Farmec representatives will be contacting you to begin the discussions on the franchising.
- We shall analyse together the business opportunities so that we can decide on the collaboration terms.
- Signing the contract and launching the store opening.